Play. Learn. Lead.
Community · Gaming · Inclusion
01 — About the client
About the*gamehers
the*gamehers is a global community for women and femme-identifying gamers — and allies who show up with respect. The mission is simple: Play. Learn. Lead.
The app is an inclusive, harassment-aware space to chat for hours, find squad mates at any hour, join interest-based groups, and attend live events and educational programs.
Level Up extends the experience with premium channels, exclusive events, badges, and digital cosmetics — a deeper way to connect without compromising the community vibe.
Safety by design
Whether you identify as a woman, femme, trans, nonbinary, man, masc, or another gender — the*gamehers welcomes members who geek out about games inclusively. Community guidelines and moderation support a diverse, harassment-free environment for all genders.
02 — The challenge
Fragmented spaces, toxic corners, and premium perks that had to earn trust — not break it.
Solo queue is lonely
Finding like-minded players across titles like Overwatch 2 and Marvel Rivals — without toxic DMs, dead Discords, or guessing who's actually online to play.
Inclusive is easy to say, hard to ship
Community guidelines, moderation, and onboarding had to make safety feel real — not a footer link — for women, femme, trans, nonbinary, and ally members alike.
Community + monetization, balanced
Level Up subscriptions, partner campaigns, and premium events needed to feel like perks for members — not pay-to-win dynamics that erode trust.
03 — How we worked
Our process
Six phases, one shared roadmap — built like a product the community opens every day, not a one-off launch.
- Phase 01
Discovery & research
Interviews with streamers, squad players, and event attendees. Mapped pain points across Discord, Twitch, and mainstream gaming social apps.
- Phase 02
Strategy & architecture
Defined the four pillars — Connect, Events, Groups, Level Up — plus moderation models, event cadence, and subscription boundaries.
- Phase 03
UX design & prototype
Wireframes and clickable flows for onboarding, group discovery, event RSVP, and the “anyone want to squad up?” moment — tested with real community members.
- Phase 04
Visual & brand system
Extended the*gamehers identity across app UI, marketing surfaces, and campaign art — dark-first, bold type, and the signature asterisk mark.
- Phase 05
Engineering & build
Mobile community experience plus marketing and campaign surfaces — chat, groups, events, and subscription flows integrated end to end.
- Phase 06
Launch & iterate
PowHER Play events, Awards programming, ambassador growth, and partner activations — shipped on a rhythm driven by community feedback.
Inside the app
how it works
04 — The solution
How we helped the*gamehers scale community
Four pillars, one design language — each flow prototyped for connection first, then extended across events, groups, and Level Up.
Find your people at any hour.
Community chat built for gamers who want genuine connection — share tips, squad up for late-night sessions, and keep conversations in a moderated, welcoming space.
“the*gamehers app helped me easily find people who had the same interests as me — I was constantly checking for new messages!”— Chokono
PowHER Play and moments that matter.
Live and virtual events where members meet safely — from bootcamps and socials to industry-facing gatherings like NY Tech Week.
“The community, vibe, connection, information, support — is just a breath of fresh air. Everyone here is so genuine and accepting.”— Beth M.
Your crew for every passion.
Groups for indie games, streaming, content creation, and more — so every member finds a home that feeds their passions.
“I've met great people to squad up with for Overwatch 2 and Marvel Rivals at the most random hours. I hate going solo — it's nice to ask 'anyone want to squad up?'”— Buffy G.
Founder access and exclusive perks.
Subscription tier with premium channels, badges, emotes, digital stickers, and discounted access to premium events — designed as a deeper layer, not a wall.
05 — The ecosystem
Beyond the app — events, awards, partners, and brand
Where the daily chat ends, the calendar begins — programming that keeps the community visible, celebrated, and growing.
Live events & bootcamps
PowHER Play: Level Up Day Virtual Bootcamp and recurring educational programming.
Awards & recognition
the*gamehers Awards celebrating women in gaming — gamers to industry leaders.
Ambassador program
Expanded ambassador opportunities to grow representation across the community.
Partner marketplace
Collaborations with brands like Zenni Optical, PrizePicks, and community giveaways.
Merch & brand
Fashion line and merchandise celebrating the gaming community spirit.
Editorial & growth
Blog, NY Tech Week socials, and campaigns that keep the community calendar full.
06 — Where it lives
Three surfaces, one community
Mobile app
For gamers on the go
Native iOS and Android experience — chat, groups, events, and Level Up in one safe space.
Marketing site
thegamehers.com
Positioning, testimonials, and conversion paths into the community — Play. Learn. Lead. front and center.
Community hub
GMHRS · campaigns
Happening-now promos, partner offers, and subscription flows that tie the ecosystem together.
07 — Inside the app
The experience, screen by screen
Game with gamehers
Chat, squad up, and find people who share your interests.
Live participation
Attend and participate in live community events.
Interest tribes
Join groups based on what you love to play and discuss.
Safe space
A moderated, inclusive feed built for gamers.
08 — The results
Impact across community & product
Placeholder metrics — replace with client-approved numbers before launch.
Community reach
Moderated space
Core pillars
Events & Awards
Subscription tier
Brand collaborations
WE WELCOME EVERYONE
a women-led social networking experience
Whether you identify as a woman, femme, trans, nonbinary, man, masc, or another gender, connect with other likeminded people who prioritize geeking out about video games in an inclusive way! We do not tolerate illegal, hateful, or other inappropriate behavior. Therefore, to support a diverse and safe environment for all genders, we require all users to abide by our terms of use and community guidelines.
Building a community product people open every day?
Let's design the next chapter — from safe spaces to scale.